A2P SMS Market Size, Share, Trend, Increasing Demand, By Product Type, By Application Key Players Bharti Airtel Limited (India), China Unicom (Hong Kong) Limited Forecast 2025

Market Overview:

The process of sending mobile messages from an application to a mobile user is called A2P (application-to-person) messaging. A2P messaging is also known as enterprise or professional SMS. Enterprises use this messaging technology in several technology modes to communicate with consumers, inform users of online services or deliver time-sensitive alerts. In this case, communication is initiated by the business application, not the individual's mobile phone, as in the case of P2P SMS.

Key Players:

The key players of the global A2P messaging market include Bharti Airtel Limited (India), China Unicom (Hong Kong) Limited, Tata Communications Limited (India), Sap Se (Germany), Orange Business Services (France), Vodafone Group Plc. (UK), Monty Mobile (UK), ARPUPLUS (Giza), Clickatell(US), Giga Waves (UAE), SMSGLOBAL (Australia), Zen Interactive Technologies (UAE), Global Message Services (Switzerland), Infobip Ltd.(UK), and MGAGE (US).

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Market Segmentation:

By End-Users

  • Retail
  • Tourism
  • BFSI
  • Entertainment
  • Media
  • Marketing
  • Healthcare
  • Others

By Product Type

  • Promotion
  • Inquiry Related
  • Pushed Content
  • Interactive
  • CRM (Customer Relationship Management)
  • Others

Insights and Tools:

The various insights of the study are based on the elaborate cycle of primary and secondary studies in which analysts participate in the research process. This study not only provides estimates and projections, but also provides a neat assessment of these figures for market dynamics. These insights merge data-driven research frameworks with qualitative consulting for business owners, CXOs, policy makers and investors. Insight will also help customers overcome their fears.

Company name: Market Research Future

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